Kelsea Ballerini is the new face of CoverGirl


Kelsea Ballerini has announced a new partnership with beauty brand CoverGirl. The singer shared her news in a statement, explaining that for her the new venture marks the culmination of a dream she has had since she was a young girl.

“As long as I can remember, I’ve been a fan of CoverGirl,” says Ballerini. “I’ve always had an iconic tube of CoverGirl mascara in my makeup bag, and I even wrote in my journal at 14 that one day I dreamed of being a CoverGirl.”

In fact, she adds, if she hadn’t gotten into the music industry, working with makeup might have been her dream career.

“Makeup is another creative outlet for me, and I’ve always said that if I wasn’t making music, I’d probably be a makeup artist! I’m thrilled and honored to be partnering with CoverGirl, and I can’t wait to share more about my favorite products from the brand,” the singer continues.

Ballerini’s new adventure with CoverGirl will be a multi-year partnership, and she’ll also be the face of a yet-to-be-announced collection from the brand, coming Spring 2022.

Stefano Curti, spokesperson for the brand, points out that the new partnership will give Ballerini the opportunity to support causes close to his heart, such as animal welfare in the beauty industry.

“She’s a beauty lover, constantly experimenting with fun makeup looks as part of her creativity,” says Curti, who is director of brands, Consumer Beauty, at Coty, home of CoverGirl. “Kelsea speaks out on and off the stage and lends her voice to causes she cares about, like using cruelty-free beauty products, a value CoverGirl holds dear as a Leaping Bunny Certified Brand. .”

Ballerini’s new partnership follows his latest No. 1 hit, “Half of My Hometown,” which is a duet with Kenny Chesney. The song marked the singer’s seventh to top the charts, and she says it’s her favorite, as it speaks to and represents her hometown of Knoxville, Tenn.

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